Digital fitness applications for consumers
- Location: Austin, TX
- Sector: Digital Health
- Exit: Under Armour acquired MapMyFitneess for $150 million in December 2013
ACTIVATE TEAM ROLE
Co-led Series B round of financing in March 2012, helped restore the founder to CEO position, and served on the board of directors until the exit to Under Armour.
The MapMyFitness digital fitness platform has over 30 million users and became the cornerstone of Under Amour’s Connected Fitness acquisition strategy.