Digital fitness applications for consumers

  • Location: Austin, TX
  • Sector: Digital Health
  • Exit: Under Armour acquired MapMyFitneess for $150 million in December 2013


Co-led Series B round of financing in March 2012, helped restore the founder to CEO position, and served on the board of directors until the exit to Under Armour.


The MapMyFitness digital fitness platform has over 30 million users and became the cornerstone of Under Amour’s Connected Fitness acquisition strategy.

With the help of Activate’s partners, we closed our largest round of financing during a rapid growth phase for our company and our industry. Their vision and guidance on the board helped MapMyFitness make the right decisions on management structure, strategic focus and further investment at critical points in our development, which paved the way for the successful sale to Under Amour.
— Robin Thurston, CEO